Where We're Heading...
Recently, belay tested our initial product ideas with a small sample of consumers. The overall response was both encouraging and informative.
“The layout is impressive and the content thorough. I think it’s an overall great idea!”
“This is SO user-friendly with high value, high-quality content!”
“I think this is a great idea and unlocks some of the mysteries and frustrations with parenting.”
65 parents participated in the pilot.
>50% of participants had at least one child in the 4-10 age range.
18% of participants from public schools.
56% from private or parochial schools.
90% said belay meets a need or solves a problem.
94% said The GoodFit Quiz accurately captured their child.
97% said the experts and videos were helpful or very helpful.
Belay App Prototype
Testers expressed excitement and positive anticipation describing the app as a valuable resource for their parenting journey. There’s a high level of interest in the personalized content.
Support from Educators
“There is one elementary school counselor for 450 students at my school. Parents ask her daily for advice. If she had belay as a resource to offer parents, it would be a game changer”
– ESL teacher, public elementary school.
“There’s nothing like this out there and it would be incredibly helpful for parents and teachers!”
-Second grade and Gifted/Talented teacher, public elementary school.
We're grateful for the feedback!
We heard what we need to do to improve and deliver a highly valued product back to parents. We’ll be ready to deliver the next iteration of belay in the coming weeks.
